Continental, Michelin and Pirelli engineered technologies that would allow you to enjoy the road like never before. Perfectly suited for electric vehicles such as the Tesla’s, Hyundai Kona, Chevrolet Bolt EV, Nissan Leaf and others, these technologies will provide the most silent and comfortable driving experience available. Together, we will examine the benefits of such technologies as well as their inner working and impact on your vehicle. Since the last few decades, innovation in the tire industry usually meant to reduce something. Whether it be to reduce the tire’s rolling resistance, wear or fuel consumption, the manufacturers rarely opt to add innovative new features but would rather keep optimizing the already mastered recipes. However, the largest high-end manufacturers have been pushing the boundaries of what had been set as the standard by previous generations of models. Continental, Michelin and Pirelli were able to drastically change the mindset of what we thought could be achieved in the industry by releasing brand new technologies perfectly incorporated to their wide selection of products. On their end, Pirelli presents the Pirelli Noise Cancelling System (PNCS), while Continental puts forward their new ContiSilent technology and Michelin their MICHELIN Acoustic Technology. Each of these technologies aims to significantly reduce perceived road noises by incorporating brand new construction techniques and materials. Continental, Michelin and Pirelli tire models featuring their technology’s symbol on their sidewall hide more than on trick under their belts. Attached directly onto the inner tread of the tire, you will find a wide polyurethane foam solution designed to effectively reduce vibrations caused by the road as well as the air volume susceptible to resonate by these vibrations. Therefore, by reducing the amount of vibrations caused by the road and those caused by the air inside the tire’s cavity, these technologies are able to reduce the perceived road noises by up to 20%! The silent and comfortable driving experience delivered by these technologies makes the tires benefiting from them extremely adapted for electric and/or luxury vehicles. These products from Continental, Michelin and Pirelli will surely reinvigorate your desire to drive by enabling you to fully enjoy your experience behind the wheels.